Frequently Asked Questions

The questions are sorted by categories, so you can easily navigate the topic you’re most interested it.

  • I work across brand design, graphic design, illustration, and editorial design. I love to build brands from scratch, designing supporting materials like print collaterals and publications, and creating custom illustrations. I also take on UX/UI work, but typically as a part of larger branding projects.

  • Both! I’m happy to take standalone illustration commissions as well as projects where illustration supports a broader brand identity.

  • Not usually. UX/UI is something I offer as an extension of branding work, applied to a website or product interface after the core identity is defined. I can take care of the strategy and design part, but a professional web developer should translate the project into a functional website.

  • Yes, I can work on layout and design for print publications, from single documents to multi-page editorial projects.

  • I’m one of the last people standing who refuse to use AI in the strategic, conceptual and executive phases. I might use it only if there are no other ways to do something, but let’s be honest… We lived our professional lives until 2024 without relying so heavily on AI, and I want to keep it that way for moral and environmental reasons. If I’m ever forced to use it, it will be clearly disclosed.

    Beside my very loud aversion for tech bros, I’m the one who will make the design commissioning process very human, smooth, and fun. Absolutely professional, but without that nauseating and soulless corporate jargon you can find elsewhere.

  • Working with a freelancer means direct communication with the person actually doing the design. No account managers, no large teams that might misunderstand your requirements, no puffed up pricing. That typically means more flexibility, faster turnaround on smaller projects and most importantly clearer and more direct communication from start to finish.

About me & services

  • It might sound overwhelming when you read it, but in reality it’s a very simple process. First things first, I will need a design brief from you. It could be shared during the discovery call or sent right after. After collecting all the information and doing initial research, I will prepare a so-called Project Outline - a simple document that covers the project overview, your goals, a short description of strategic basis, plan and timeline, etc. Once you approve, I begin designing your thing. We will have 2 revisions included in the price (you can request more at an additional cost) and I will refine the designs as needed. Once you’re happy and the final balance is paid, I will deliver all the files.

  • A design brief is a short document that outlines your goals, audience, preferences, and any constraints for the project. It’s the starting point, crucial for understanding your business and making sure the direction we take actually serves your needs. You can send me your own document, but if you don’t know how to structure it, then I can send you a simple and editable template.

  • A logo is just a single mark, a sort of your visual signature. A brand identity is the full system built around it and it includes a colour palette, typography, imagery style, tone of voice, your strategic presence on various touchpoints… Anything that builds trust, signals professionalism and makes you memorable in a crowded market.

  • Strong branding shapes how people perceive your business before they’ve read a word of your copy or tried your product. It’s the feeling, the expression, the communication of your values and advocacy for the quality of your products/services. All of it builds trust, signals professionalism, and makes you memorable and relatable in a crowded market. Without this kind of memorability and builded trust, people will just pass by - and we don’t want that for your business.

Process

Getting started & logistics

  • Reach out through the inquiry form here. I’ll follow up with some questions and potentially a quick call to understand your needs and goals, and we’ll go from there.

  • Generally speaking, a sense of your goals for the project, any existing brand materials or references you like, your timeline, and your budget range. The more context you can share upfront, the better!

  • It really depends on the scope. Speaking in time ranges and giving you some examples: a full brand identity takes 3 to 4 weeks, without additional revisions or unexpected delays; an illustration around 1 week, depending on the complexity. Your project will have a custom timeline and you will know about it before signing the offer and paying the first installment.

  • I don’t have a menu with rigid prices. It always depends on type of service, scope, background, estimated effort, requested timing, etc. Usually I don’t take projects under €1.000, but please, if your budget is under that range, contact me anyway.

  • Yes, I work with clients remotely regardless of location.

Revisions & ownership

  • Yes, usually 2 rounds of revisions are included in each project to make sure the final result is exactly what you wanted. Additional rounds beyond that can be arranged if needed, however keep in mind that each additional revision comes with additional fee.

  • Totally fine, that’s what revisions are for. I want to know if something isn’t landing during the process. We will go back to the brief, talk through everything that isn’t landing, and go from there. If we’re still not aligned after included revisions, we can discuss an additional round - or, if there is simply no way to make this work, we wrap the work completed so far.

  • It’s all yours after the final delivery. However, for certain projects such as packaging and product-specific illustration/design, I usually retain authorship but grant you an exclusive license, meaning the artwork is used solely for your product, and I won’t license it or do anything visually similar for a competing brand. You get the commercial exclusivity your product needs, I retain the right to show the work in my portfolio and build on the underlying style for future projects that aren’t in direct competition with yours.

  • Yes, but only on the agreed terms, which vary from project to project. You can’t do it without explicit permission or signed agreement/license.

  • Minor edits (like updating text in a pre-built template) are generally something you can handle yourself once you receive final files. Structural or design changes are best done by a designer to keep the visual system consistent. I’m happy to make those or advice on how to keep things on-brand if you do them in-house.

  • You will receive final files in .ai, .eps or .svg, .pdf, .png, .jpeg, covering both print-ready and web-ready versions depending on the project.

Working together

  • Professional but fun at the same time. I will make sure you’re comfortable and explain everything you might need from my expertise basket without sounding like a pretentious a-hole. Everybody is welcome here - so if you’re part of any minority and worried that I might judge you for whatever reason, please don’t. I won’t.

    Mutual respect mode is always on, and I’ll keep in touch with you only through agreed channels (e-mail, video calls, management platforms such as Notion or Slack) during specific hours.
    My admin hours are usually 12PM-4PM during which you can contact me outside of scheduled revision sessions, or during which I will reply to your previously sent email or messages.

    I might have some strict policies, but it’s for the good of both of us ;)

  • You can reach me by filling up the inquiry form. I typically respond within 24h.